My journey to UI/UX wasn't a straight line. I started in cognitive psychology, obsessed with a single question: why do we make the decisions we do? I spent years studying pattern recognition, cognitive load, and the mechanics of frustration.
Clarity > Clutter
I believe good design is invisible. My goal is to create interfaces so intuitive they get out of the user's way
Outcomes > Aesthetics
A beautiful design that doesn't solve a business problem is just art. I design for measurable impact—higher conversions, better retention, and user satisfaction
Radical Transparency
No black boxes. You'll be part of the process from discovery to delivery. I value clear communication and partnership, not just pixel-pushing.
Design & Prototyping
Figma, Framer, Adobe, Principle, Creative Suite
Research & Strategy
Miro, FigJam, Notion, Maze, Hotjar
Development & Handoff
Webflow, HTML, CSS, React, GitHub, Vanilla JS
If you have a project in mind, an opportunity, or just want to talk shop, I'd love to hear from you.
