Oct 29, 2025
For years, the professional web design debate has been a predictable one: the customization of Webflow versus the ubiquity of WordPress. We all got comfortable in our chosen tools. Then, Framer came along and changed the entire game.
As of 2026, I am building roughly 90% of my client websites in Framer. And it's not just a personal preference—it's a strategic decision that delivers better, faster, and more powerful results for my clients.
Here’s why.
1. The Death of the "Handoff"
The single biggest bottleneck in web design has always been the "handoff." Designers create a perfect, pixel-rich prototype in Figma. Then, they "hand it off" to a developer, who spends weeks trying to translate that vision into code.
It never comes out the same. Interactions get lost. Spacing is "a little off." The "feel" is gone.
Framer eliminates this. It's a design tool and a production-ready website builder in one. The prototype I design is the final, live website. The buttery-smooth animations, the interactive components, the pixel-perfect layouts—what you see is exactly what you get. This cuts development time from weeks to days and ensures 100% fidelity to the design.
2. Blazing Fast by Default
We all know that site speed is critical. It's a core factor for Google's SEO rankings and for user retention. A 2-second delay in page load can send bounce rates through the roof.
Framer sites are, by default, incredibly fast. The platform is built from the ground up on modern tech (React) and handles all the complex optimization—image compression, CDN, code minification—automatically. I don't have to wrestle with a mountain of clunky WordPress plugins just to get a good PageSpeed score. My clients get a high-performance site out of the box.
3. True Interaction & Animation Power
This is where Framer truly leaves the competition behind. Other builders can handle a simple "fade-in-on-scroll." Framer handles advanced, dynamic interactions with ease.
Want that "sticky-scroll" storytelling section? That "ID card" hero that animates? That complex, gesture-based mobile menu? In Framer, these are not just possible; they are intuitive to build. It allows me to create the "Apple-level" experiences that clients crave, without the "Apple-level" budget for a team of 10 developers.
For me, the choice is clear. Using Framer means I can spend less time managing plugins and fighting with code, and more time on what actually matters: designing a strategic, beautiful, and effective experience for your users. It's the future of the web, and it's how I'm delivering a tangible advantage to my clients today.
